The Goal
The Youth Strategy was developed to better understand the needs, aspirations and challenges of young people aged 12 to 25 across the City of Swan. The aim was to create a clear, practical framework that supports positive youth development and ensures young people are considered in everyday decision-making, service planning and investment.
A practical strategy shaped by young people, for young people.
Our Role
Working with the City of Swan and specialist youth consultant Jane Forward, TBB Planning supported the preparation of a comprehensive, evidence-based Youth Strategy. Our role focused on translating community insight, data and engagement outcomes into a clear and usable strategic framework.
The approach combined research, benchmarking and extensive engagement with young people, service providers and stakeholders. Workshops, interviews and study tours helped identify gaps, priorities and opportunities, ensuring the strategy reflected real experiences and could be embedded across multiple areas of Council business.
The Outcome
The City of Swan Youth Strategy was adopted by Council in March 2018 and now guides youth-focused decision-making through to 2036. The strategy provides a clear vision, objectives and actions to support education, employment, health, wellbeing and social connection for young people across the city.
Importantly, it established a shared framework that informs the work of multiple Council business units, encouraging coordinated delivery rather than siloed responses. For the City, the strategy offers a practical tool to prioritise investment and measure progress. For young people, it provides a stronger voice in shaping services, spaces and opportunities that affect their everyday lives.
Relevant specialisms
TBB team involved
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